One flat rate. Infinite reusability. More micro-conversions for authentic growth.
Lead Generation Funnels
Build authority, gather excited prospects, and nurture relationships with high CLV leads. Succinct and engaging lead generations funnels create a user-friendly customer experience that enhance your micro-conversion KPIs.
TrackBear [Spec]
Project: Create a short [SPEC] lead generation funnel to help educate and convert long-form writers to sign up for a free TrackBear Account.
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SPEC FOR: TrackBear
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Tone: Friendly, motivating, casual​
Speechify [Spec]
Project: Create a short [SPEC] ad funnel to educate Marketing Managers on the value Speechify TTS brings to content development
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SPEC FOR: Speechify
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Tone: Friendly, inspirational, professional​
Email Marketing
From welcome and abandoned cart sequences, to authentic community-building, email marketing is a wonderful way to show off your brand personality, and connect more deeply with your subscribers.
Sales Pages
The bread and butter of every funnel—here's where the selling comes in! They are so much fun to write, and encompass so many interesting and challenging elements to balance.
Landing Pages
Landing pages are one of my favorite assets to work on. There's so much freedom to play around with word count, formatting, and CTAs. Many of the client Landing Pages I've worked on aren't live yet, or are ghostwritten, so I've included some spec samples here. Please Note: You can find additional Landing Page Samples here.
Ad Copy & Scripts
It wouldn't be a copywriting portfolio without actual ADS, no would it? While most of my clients have enlisted me for long-form projects, I like to keep my skills sharp by working on spec! Please note: There are more ad examples here.
Case Studies
The best way to sell your product or service is by letting your CUSTOMERS do the selling! Case studies are one of my favorite assets to write because of the opportunity to play with storytelling strategies that feel inspiring and narrative. Please email me if you'd like to see additional case study samples that I can't share publicly.
Website Copy
Websites are so fun to write because they accomplish so many different things. They're usually a prospect's first impression of your brand, while also being a comprehensive source of information about your values, your mission, and why they should choose you over your competitors.
The Design Project
Project: Help startup founders and Marketing VPs understand the value of UX design services via a subscription-based pricing model ​
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Client: The Design Project
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Tone: Funny, professional, bold
Blogs & Articles
It is so fun to help readers learn new things, master a skill, or just have a fun few minutes enjoying content tailored specifically to their tastes. It's been a blast helping my clients connect build authority and start exciting relationships with new customers. Please email me if you'd like to see additional article samples that I can't share publicly.
Ghost Writing Work
While I can't share the actual work I've ghostwritten, several of my clients have offered testimonials that I can share below!
"I can't stress enough how outstanding her work has been so far - consistently delivering excellent work before our agreed deadlines. Mikenzi can work magic with words and I feel that her expertise in copywriting was the best fit for my business needs. Extremely professional, quality-driven, and a voice with personality."
—Mateo B. | SaaS Co-Founder
"Kenz worked with us on a big content project for an enterprise B2B client and did a phenomenal job. She communicates quickly and manages her time well. Her content is always on time and needed only minimal editing. She learns quickly, adjusts well to feedback, and is always ready for more. We look forward to working with her again."
—Alexis W. | Editor & Strategist