Marketing & Copywriting TipKopy By Kenz

B2B SaaS Content Marketing Tips

Welcome to the Kopy By Kenz Blog page! Here I share SaaS Copywriting and SaaS Content Marketing tips based on my 10+ years of in-house, agency, and freelance experience.

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How To ACTUALLY Give Feedback To Freelancers (It's Easier Than You Think >_>)

Mikenzi Ross

Nov 15, 20214 min read

How To ACTUALLY Give Feedback To Freelancers (It's Easier Than You Think >_>)

When you decide to work with a copywriter for the first time, you’ll both have a lot of questions. You’re two different people, with two...

How To Write Creative Briefs That Actually Work (Free Template Inside)

Mikenzi Ross

Nov 8, 20215 min read

How To Write Creative Briefs That Actually Work (Free Template Inside)

The often unsung (or worse) neglected hero of effective marketing is the creative brief. While humble in design, it's paramount to...

3 Reasons B2B SaaS Copywriting Matters That No One Talks About

TheArtOfM

Oct 11, 20219 min read

3 Reasons B2B SaaS Copywriting Matters That No One Talks About

SaaS moves at a mile a minute and evolves almost infinitely as the user's needs and expectations evolve. It's an exciting process, but...

How To Write A Recipe Blog That Your Readers Won't Hate

TheArtOfM

Aug 30, 20215 min read

How To Write A Recipe Blog That Your Readers Won't Hate

Learning how to write a recipe blog seems like a really straightforward process… and I absolutely think it should be. But- we’ve all...

How To Upgrade Your Marketing Success Without Any Experience

TheArtOfM

Aug 16, 20217 min read

How To Upgrade Your Marketing Success Without Any Experience

Most business owners don’t have a background in marketing. After all, marketing is a specific skill that requires a lot of time, energy,...

B2B SaaS Content Marketing: 5 Reasons Why Blogs Are Worth The Effort

TheArtOfM

Jan 13, 20214 min read

B2B SaaS Content Marketing: 5 Reasons Why Blogs Are Worth The Effort

I guess the only businesses that wouldn’t want a blog are businesses that are trying to get rid of blogs… but even those business models...

5 Ways To Market A Lead Magnet & Grow Your Business

TheArtOfM

Jan 4, 20218 min read

5 Ways To Market A Lead Magnet & Grow Your Business

In this post, your friendly neighborhood SaaS copywriting friend (me) shares 5 easy ways to market lead magnets to help my small business...

What's The Difference Between B2B SaaS Copywriters And Content Writers?

TheArtOfM

Dec 7, 20205 min read

What's The Difference Between B2B SaaS Copywriters And Content Writers?

The answer is: YES. Excellent, post over, we can all go home now... just kidding. As a small business owner or entrepreneur, you’ve...

What to look for when hiring a Freelance Copywriter

TheArtOfM

Nov 30, 20205 min read

What to look for when hiring a Freelance Copywriter

hold up… If you haven’t downloaded my FREE All-In-One Blog Writing Template yet… what the heck are ya doin’, guy??? Go grab it and start...

TheArtOfM

Nov 23, 20205 min read

Why should you hire a Copywriter?

This week’s topic of discussion is a very important one (and obviously very near and dear to my heart.) Let's talk about exactly why...