My Portfolio
Below you’ll find some samples of both client and personal projects spanning SaaS and Health and Fitness. My copy relies on humor and personality to engage viewers. I believe the best way to turn leads into customers is by building trust and reminding them that there are PEOPLE behind the brand.
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Click on one of the options below to jump to whatever copy style you’re most interested in, or just keep scrolling to browse.
Blogs & Articles
Email SequencesÂ
Website Copy
Landing Pages
FYVM Email Newsletter (Spec)
Tone Guide | Casual, Friendly, Humorous
Project Goal | Increase Open Rates & Instagram Followers Organically
SunRay Travel | Lead Magnet Email (Client)
Tone Guide | Casual, Friendly, Humorous
Project Goal | Drive Downloads For A Free Lead Magnet About The Caribbean
Quality-Trades Welcome Email (Client)
Tone Guide | Casual, Friendly, Humorous
Project Goal | Increase Open Rates & Drive Sign-Ups For Free Interview
FYVM Email Sequence (Spec)
Tone Guide | Casual, Friendly, Humorous
Project Goal | 3-Part Welcome Sequence. Convert email subscribers into blog subscribers
FYVM Email Newsletter (Spec)
Tone Guide | Casual, Friendly, Humorous
Project Goal | Increase Open Rates & Instagram Followers Organically
FYVM Email Sequence (Spec)
Tone Guide | Casual, Friendly, Humorous
Project Goal | 3-Part Welcome Sequence. Convert email subscribers into blog subscribers
ODT Press Release (Spec)
Tone Guide | Formal
Project Goal | Announce Newly Developed Personal Finance [Companion] AppÂ
LE*ASH Email Sequence (SPEC)
Tone Guide | Friendly, Personal
Project Goal | Compel Pet Dog Owners To Download “LE*ASH” App
LE*ASH Press Release (Spec)
Tone Guide | Friendly, Personal
Project Goal | Announce Highly Successful Fundraising Campaign, Increasing Brand Awareness & Trust
Health & Wellness Blogs
Why Anxiety Makes It Harder To Lose Weight Than You Think
5 FATTY FOODS YOU MUST EAT TO LOSE WEIGHT
5 Fitness Video Games That Burn Calories
SAAS Blogs
OnePitch
"Famous Journalism Quotes | 5 AMAZING Quotes From Journalists"
Quality-Trades
"What Is Copywriting, And Why Does Your Business Need It?"
Quality-Trades
"Why Your Construction Businesses Need Blogs"
"How To Build A Website In One Hour | A Guide FOr Small Business Owners"
KBK Blog
"hOW tO pICK a fREELANCE wRITING nICHE | 10 tIPS tO a pROFITABLE nICHE"
MyFitnessPal Landing Page(Spec)
Tone Guide | Friendly, Personal
Project Goal | Get new moms who want to lost baby-weight to download free version of the app
Cheetos Sweepstakes Landing Page(Spec)
Tone Guide | Friendly, Funny, Youthful
Project Goal | Get college students to enter their email addresses to win a sweepstakes
Banner & Magazine Ads
Bayer On-The-Go 3-Part Banner Ad(Spec)
Tone Guide | Friendly, Compassionate
Project Goal | Grab attention of webpage visitor and compel them to learn more about Bayer On-The-Go and headache prevention
COVERGIR TRUEMATCH LIPSTICK MAGAZINE AD(SPEC)
Tone Guide | Stylish, Cool, Confident
Project Goal | Compel women who prefer a more “natural look” who view ad in magazine to purchase lipstick at their local drug store