Kenz’s Copywriting Portfolio
Click on one of the options below to jump to a specific spot in my copywriting portfolio… or just keep scrolling to browse.
Email Sequences
Sales Pages
Landing Pages
Website Copy
Banners & Ads
Blogs & Articles
FYVM Email Newsletter (Spec)
Tone Guide | Casual, Friendly, Humorous
Project Goal | Increase Open Rates & Instagram Followers Organically
SunRay Travel | Lead Magnet Email (Client)
Tone Guide | Casual, Friendly, Humorous
Project Goal | Drive Downloads For A Free Lead Magnet About The Caribbean
Quality-Trades Welcome Email (Client)
Tone Guide | Casual, Friendly, Humorous
Project Goal | Increase Open Rates & Drive Sign-Ups For Free Interview
FYVM Email Sequence (Spec)
Tone Guide | Casual, Friendly, Humorous
Project Goal | 3-Part Welcome Sequence. Convert email subscribers into blog subscribers
FYVM Email Newsletter (Spec)
Tone Guide | Casual, Friendly, Humorous
Project Goal | Increase Open Rates & Instagram Followers Organically
FYVM Email Sequence (Spec)
Tone Guide | Casual, Friendly, Humorous
Project Goal | 3-Part Welcome Sequence. Convert email subscribers into blog subscribers
ODT Press Release (Spec)
Tone Guide | Formal
Project Goal | Announce Newly Developed Personal Finance [Companion] App
LE*ASH Email Sequence (SPEC)
Tone Guide | Friendly, Personal
Project Goal | Compel Pet Dog Owners To Download “LE*ASH” App
LE*ASH Press Release (Spec)
Tone Guide | Friendly, Personal
Project Goal | Announce Highly Successful Fundraising Campaign, Increasing Brand Awareness & Trust
Visme Sales Page (Spec)
Tone Guide | Friendly, Professional, motivation
Project Goal | Create a long-form sales page compelling “pain-aware” visitors to sign up for a (fictional) 30-day free trial of Visme business
LE*SH Landing Page (Spec)
Tone Guide | Friendly, Funny
Project Goal | Compel pet parents to sign up for a free consultation with a LE*SH Partner [LE*SH is not a real company]
Cheetos Sweepstakes Landing Page (Spec)
Tone Guide | Friendly, Funny,
Project Goal | Compel college students to enter their email addresses to win a sweepstakes
Fit You Very Much Landing Page (Spec)
Tone Guide | Funny, Punchy
Project Goal | Compel viewer to sign up to the FYVM Newsletter via Free Customized Fitness Plan [FYVM is not a real company]
Bayer On-The-Go 3-Part Banner Ad(Spec)
Tone Guide | Friendly, Compassionate
Project Goal | Grab attention of webpage visitor and compel them to learn more about Bayer On-The-Go and headache prevention
COVERGIR TRUEMATCH LIPSTICK MAGAZINE AD(SPEC)
Tone Guide | Stylish, Cool, Confident
Project Goal | Compel women who prefer a more “natural look” who view ad in magazine to purchase lipstick at their local drug store
Blog-Writing Challenge FB Ad [Version A]
Tone Guide | Motivating, Compassionate
Project Goal | Compel viewer to visit landing page where they can sign up for the FREE KBK 30-Day Blog Writing Challenge.
Blog-Writing Challenge FB Ad [Version B]
Tone Guide | Motivating, Compassionate
Project Goal | Compel viewer to visit landing page where they can sign up for the FREE KBK 30-Day Blog Writing Challenge.
The New Yorker Dynamic banner ad [Spec]
Tone Guide | Insightful, Intelligent, Promotional
Project Goal | Compel Men and women 35-65 to sign-up for “The New Yorker Digital Magazine”
ABC Toys Dynamic Banner Ad [Spec]
Tone Guide | Friendly, Fun, Promotional
Project Goal | Compel parents [25-45 yrs old with children 6 mos to 6 yrs] to visit ABC Toys website.
Blog-Writing Challenge | Lead Gen Funnel
Tone Guide | Friendly, Funny,
Project Goal | Compel entrepreneurs to sign up for the KBK email list by participating in a free blog-writing challenge created to improve their blogging confidence and consistency.
Health & Wellness Blogs
Why Anxiety Makes It Harder To Lose Weight Than You Think
5 FATTY FOODS YOU MUST EAT TO LOSE WEIGHT
5 Fitness Video Games That Burn Calories
SAAS Blogs
OnePitch
"Famous Journalism Quotes | 5 AMAZING Quotes From Journalists"
Quality-Trades
"What Is Copywriting, And Why Does Your Business Need It?"
Quality-Trades
"Why Your Construction Businesses Need Blogs"
"How To Build A Website In One Hour | A Guide FOr Small Business Owners"
KBK Blog
