One flat rate. Infinite reusability. More micro-conversions for authentic growth.
The All-In-1 Lead Gen Funnel Formula
An excellent option for businesses of any scale, this lead generation package allows your business to attract high-quality leads and organically build a list of prospects with better CLV—here's why:
✅ A transparent, flat, cost-effective rate that makes it easy and predictable to budget.
✅ All assets are evergreen, reusable, and easy-to-repurpose for future offers.
✅ Works great for general lead generation or highly specific offers.
✅ Assets can operate independently, and fit seamlessly into your larger marketing pictures.
✅ An easy but comprehensive onboarding process that ensures your funnel has the information necessary to maximize efficacy.
✅ A crystal clear project timeline.
✅ You have 3 Subject Line and Headline options for easy A/B testing.
✅ Easily add on components as needed.
The Straightforward Funnel You Need For A Successful Launch
By implementing this lead generation funnel of highly relevant content, valuable assets, and a user-friendly experience, this branch of your marketing tree can help increase the efficacy of your paid and organic lead generation campaigns.
Top of Funnel:
✅ 1 Article (word count based on what’s currently most effective in your industry/marketing trends).
✅ 1 200-300 word LinkedIn Post (either to direct traffic to the article or directly to the landing page).
Middle of Funnel:
✅ A succinct, compelling landing page that ensures your customers understand the value of sharing their contact information with you. To support the best possible outcome, you landing Page comes with 3 above-fold copy options (H1 and Sub-header) for A/B testing at your leisure.
Bottom of Funnel:
✅ 3-Part Welcome Email Sequence that nurtures, informs, and entices the new prospect with what they can expect as part of your community. Each email comes with:
✅ 3 subject line variants for A/B testing purposes.
✅ Email body copy.
✅ CTA.
✅ Email preview text copy.
All assets in the package include:
✅ Meta descriptions for all relevant web pages.
✅ Up to 2 Rounds of Revisions PRIOR to Publishing.
✅ Formatting (and graphic design formatting recommendations).
$2500 USD
Optional Add-On Assets
There are some helpful assets you can add on at a discounted rate, here’s a breakdown of that below.
(Please note this pricing ONLY applies when added on to the above launch package.)
Lead Magnet
Want to boost the chances of conversion? Provide leads with a free eBook, checklist, or high-value asset they can claim once they subscribe.
Rates start at $150.
Case Study
Let your happy customers do the selling for you–drastically boosting the efficacy of conversion through the power of social proof.
Rates start at $300.
Authority-Building Articles
Add on any number of additional articles to help drive more traffic to your landing page, expand your audience, and build out pillar content and backlinking opportunities.
Rates start at $150.
FAQ
Adding an FAQ is a great way to answer customer questions quickly and conveniently. Aside from saving your team bandwidth managing incoming communications, it also helps build trust and help overcome customer objections–driving more conversion.
Rates start at $30 PER question/answer.
Abandon Cart Email
If you want to focus on generating more organic traffic toward actually selling a product, you can add on an abandoned cart email to help keep your brand and your product top of mind.
Rates start at $100 PER email.
“[...] She is talented, highly skilled and experienced, has advanced knowledge of software technologies, and always provides high-quality content in time! We are beyond impressed with her incredible writing."
—Olga Weis | Eltima Company | Content Marketing
Mikenzi was so accommodating, adjusted my newsletter with clarity, humor, and proper verbiage. She is such a pleasure to work with, very knowledgeable, brilliant, and so easy to work with.
Recommend her highly
—Brenda Otto | Owner | SunRay Travel | Email Marketing
If you want consistent and compelling content that drives traffic and sales for your business, then I highly recommend you connect with Kenz and let her solve your copywriting and lead generation needs today.”
—Todd Bruck | CEO & Founder | BotCake | Sales Page
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What are your qualifications?Formal Education: A.A.S degree in Visual Communications Professional Experience: 15 years of professional content and copywriting experience (in-house, agency, freelance). 15 Years of professional Graphic Design experience (this means I can easily collaborate and communicate with your design team–as well as have a good grasp of effective graphic design and how to develop copy that compliments visual communication. Non-Copywriting Writing Achievements: Entered a 2023 short-story competition and won. The same story is now PUBLISHED in Reedsy’s “Prompted Magazine Issue 3”
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What is your work process?We schedule a free discovery call to see if we’re a good fit (and possibly chat about your upcoming projects)… We’ll get on a kick-off call where we thoroughly discuss our first project. I’ll create and send you a proposal with an overview of the project, timelines, and pricing options. You review the proposal to ensure you’re happy with everything. Upon your approval of the proposal, I’ll send over an agreement for you to review and sign. Once it’s signed, our work can get started! (Please note: I work and submit copy docs entirely via Google suite.) I’ll create a Google Drive Folder with all of our project docs, proposals, contracts, etc. Working with you, we’ll create a solid deliverable timeline (draft 1, client review, make revisions, draft 2, etc.) I submit drafts to you via Google Docs. You leave your feedback in the doc (please be LIBERAL and don’t hold back–your expertise and honesty are integral to success.) We collaborate until you’re THRILLED with the work! Ma-a-aybe you leave a nice review on my LinkedIn if you’re happy with the work! We move on to the next project!
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Do you require a deposit?Yes, all projects require a 50%, non-refundable deposit before any work begins.
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Will Kopy By Kenz include client work in your portfolio?Sharing the assets I create for you is voluntary. In our agreement, I leave a checkbox and a signature box where I request your approval to share assets I work on in my portfolio.
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Do you offer any other services?I am a copywriter and content writer; however, I have 15 years of professional graphic design experience. This means I can easily collaborate and communicate with your design team–as well as how to develop copy that most effectively complements visual communication. I’ve also worked for several years in UX copywriting, so I understand how to use copywriting to enhance the user experience and customer journey.
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What is your industry specialization?I’ve worked with high-level SaaS brands for nearly 10 years. However, what I love most about writing is the variety, so I’ve also worked with brands spanning everything from construction and non-profit to BDSM and parking law. After all, the fundamentals of effective copywriting apply to any industry.
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DO you use AI in your copywriting?The short answer: No, not frequently. Only during initial brainstorming, but I find double-checking or correcting accuracy inhibit my efficiency (which is my goal for incorporating AI at all). HOWEVER… It is a tool. It’s not going away, and I am teaching myself to harness it in an effective and (more importantly) ETHICAL way. Hopefully, one that makes workflows easier for you and me.
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What is your stance on AI technology in the creative industry?Generative AI is a tool and one that’s been around for a while. I think it can do a lot of good for society and craftsmen as a whole. However, that’s only when it’s used ethically and strategically. It will never replace human creativity, connection, and “magic” if you will. Anyone who tries to use it to do so (because they think it’ll save them a few bucks) is only inhibiting the growth of their business. As a professional marketer and copywriter, I can see several ways it can improve my workflow. As a visual artist, I think it’s nefarious and is never used ethically because it’s based entirely on pulling from art that real people have poured years of their blood, sweat, and tears into– and built communities around (hence their relevance in the algorithms the AI is “learning” from). It can’t create from nothing. Even real human artists rarely create something from nothing (hence the old phrase: “Great artists steal”). The difference is: human artists take inspiration and transform it. Help it evolve. Humans will use AI to create new and incredible works of art. But that’s as long as artists use it to create, not as a replacement for human creativity. In summary: I think AI is a valuable tool, an incredible opportunity, and very exciting (not as cool as flying cars, but I guess we STILL are waiting on those for a while). But it should never be used to replace the creative professional–or the creativity in YOU! We CREATED AI thanks to that same “human magic” that helped us harness fire and design flushable toilets, for crying out loud! I embrace AI when used ethically and as a resource, not as a replacement. I am finding ways to incorporate it into my workflow effectively. If you have an AI tool you like to incorporate into your content generation, I am happy to work with it. Sorry for the rant, but hopefully, I’ve answered your question.
Why work with Kenz the Freelance Copywriter?
Effective copywriting is an integral element of a successful business. High-quality copywriting not only makes your business look extremely professional, but it greatly improves the likelihood of increased sales by identifying your ideal customer’s problems empathetically and respectfully.
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No fear tactics (ew)
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No false urgency (double ew)
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No manipulation (dis…gus…ting)
Instead, my copywriting services highlight the incredible benefits of your business, inspiring potential customers to confidently invest.
Be a Beacon Amidst AI-Saturated Marketing
2025 will the year of authentic connections that are simple to forge. Brands who understand that efficient lead-generation doesn't have to disrupt the magic of human-to-human connection... will be 1 (hundred) steps ahead of their competitors trying to cut corners.
As a SaaS copywriter with more than 5 years in the game (and another decade in the marketing trenches), I created this funnel as a way to provide that crucial efficiency that allows me to craft copy that feels relatable, respectful, and empowering to your customers.
Here's a rundown of why this flexible funnel package can help you increase micro-conversions, strengthen customer relationships, and give your team more bandwidth for creativity and innovation:
✅ A flat rate that makes it easy and predictable to budget.
✅ All assets are evergreen, reusable, and easy-to-repurpose for future offers.
✅ Works great for general lead generation or highly specific offers.
✅ Both modular and easy to integrate into your larger marketing campaigns.
✅ Easy onboarding helps us hit the ground running without sacrificing depth.
✅ Crystal clear project timelines.
✅ You have 3 Subject Line and Headline options for easy A/B testing.
✅ Easily add on components as needed.
