I recently updated my post “5 Ways To Market Your Lead Magnet” after being contacted by the awesome folks at Visme. They asked me to review their design software, and if I liked it, share it with you guys!
Well, I LOVED it, and so they’re now one of my favorite online design tools ever.
Recently, I was creating some Landing Page spec, and it was then I had an epiphany. A discovery that improved my business operations as much as my cold emailing strategy using the Autocrat Add-On for Google Sheets.
I STRONGLY recommend it for anyone who has to do cold outreach- but ESPECIALLY for freelance creatives.
Anyway, in today’s post, I’ll share why I use Visme for designing Landing Page Spec, as well as a little “How To Create Landing Page Spec In Visme Tutorial”… thing.
Alright, let’s go.
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Okay, back to business…
Why Should You Use Visme To Design Landing Page Spec?
Aside from being a very intuitive and easy-to-use design tool, there’s one VERY distinct feature Visme has that opened my eyes to its potential for designing portfolio pieces.
The “Share” Feature. Now, at first glance, you wouldn’t think much about seeing the word “share” anymore. It usually just means you can post to social media, or maybe share the file with someone on your team to edit or make comments.
However, Visme takes it one step further by providing you with just a simple link that can be copy and pasted anywhere. This link, when clicked, takes the viewer to a beautiful and fluid webpage with your design on it, allowing them to simply click the screen and view what you’ve created.
The reason why I think this is PHENOMENAL for Landing and Sales Page spec?
Visme allows your visitor to experience the Landing Page from Opt-In to Thank You/Confirmation Page without having to try and scroll through a PDF, or a series of image files- or actually opting-in to anything.
It provides a MUCH MORE authentic, organic and fluid viewing experience. It looks and feels way more professional, and, in my opinion… it’s easier to set up on your portfolio website because it’s just a link.
In all honesty, I’ll probably be using Visme to create Sales Funnel spec [ad>lander>confirm page>email sequences>sales page>etc], I’m just focusing on Landing Pages very soon.
Visme also provides you with tons of tools, graphics, templates, and layouts so you don’t have to be a graphic designer to create beautiful and professional-looking work.
How To Create Landing Page [spec] Tutorial In Visme
I’m using the word “tutorial” loosely (like I always do), because every Landing Page is different- and thus, they’ll have unique elements, goals, etc to be considered.
However, I’ll walk you through the steps I took when creating Landing Page spec in Visme…
Step 1: Pick A Company or Make One Up
This might sound obvious, but this is a critical step. What I prefer doing (because I actually find it very fun) is to make up companies based on the industries my ideal clients work in. It can be a bit time-consuming, so feel free to use a pre-existing company, but it’s worth mentioning as an option.
Step 2: Select Your Format
For My Landing Pages, I selected: “Create New”> “New Project”> “Web Graphics”. You could enter your own custom dimensions, I just did this to experiment/for speed’s sake.
Step 3: Determine How Many Pages You’ll Need
I used 3 “slides” per each of the 2 Landing Pages I created. I did this for added “fancy”, but also to help showcase some CTA examples.
Here’s one example I created for my made-up company: LEASH: Pet Care Service. Your spec can be even simpler (just a Landing Page and a Thank You/Confirmation Page), but I was having fun experimenting, and Visme makes it pretty easy to plop and rearrange pages.
Step 4: Designing
This is really up to your taste, I strongly recommend writing your copy 1st because copy leads design. This will help regardless of whether you’re designing your own visuals from scratch, or select a premade template that will compliment your copy.
Step 5: Publishing & Sharing
Once you’re happy with your spec, you’ll be able to publish and share it. All I do is click on the “Share” button at the top-right of the screen, and you’ll see your link beside the “View” and “Stop publish” options. From there, you can paste that link wherever you want!
I hope this post has been helpful, because Visme is constantly impressing me with its features and capabilities. It has multiple versions, from free to pro (the folks at Visme provided me with the Pro version at no cost so that I could experiment with it, FYI).
It’s a really great tool, and I’ve found myself going to it more and more. I think it’s also got great potential for creative reviews with clients for those who help clients design and build websites. It’s a super easy way to create a mockup of the site map/visuals that you can share with a simple link!
There’s a ton more stuff that Visme is awesome for, so be sure to check it out and experiment! Feel free to share what you create in the comments, I’d love to see it!
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