One of the unexpected challenges when starting your business is figuring out your “brand voice”, but choosing and staying consistent with your branding is extremely important if you want to connect and sell your projects or services to the customers who will line up down the block to buy from you.
What Is A Brand Voice?
If you’re brand new to starting your business, you may not know exactly what a “brand voice” is. I’ll give ya the scoop now…
Your brand voice is your brand’s personality. Just like a person, your business is going to have its own unique style, wordage, and appearance. It’s very important that you start thinking about your brand voice to ensure your branding will be consistent across all of your platforms, and anyone who sees your brand will easily be able to recognize it.
It’s also important for building trust and looking professional. Nothing will make your business look untrustworthy like inconsistent branding and tone.
It just gives people the heebee-jeebees.
But don’t worry, this is not nearly as complicated as it sounds, and I’m about to share the 5 tips to find your brand voice that helped me find mine!
Tip 1: Make A List Of What Brands You Like And Relate To
If you have absolutely no idea where to start, look around at brands that you like. Make a list of what those brands have in common, especially if they’re relevant to your industry, and you’ll be surprised at how quickly the creative juices start flowing.
Tip 2: Make A List Of What Sets Your Business Apart
Once you’ve started recognizing commonalities in the brands that you like, write down your “USP”. USP stands for “Unique Selling Proposition”. A USP is just a few short sentences describing who you are and why your business is unique from the competition. It will take time to write your USP, and you should devote some serious time and thought to your USP because it’ll help you in the long run in many aspects of your business.
The easiest way to start figuring out your USP is by making a list of all of the qualities (both professionally and personally) that make you unique, and start writing down a ‘blurb‘ that short, sweet, but really speaks to who you are as a business owner.
Tip 3: Create A Mood Board
People are visual, and creating a mood board is a great way to help you visualize your brand. Not only will this help you (or your designer) when you’re actually trying to design your website, logo, and social media posts… but it’ll help give you a visual representation of the vibe you want your business to exude.
Colors are extremely powerful in psychology, so get creative and let yourself be expressive. Don’t think too much in the beginning, just pin anything that catches your eye, and start seeing (yet again) if there are common themes, color schemes, etc that stand out. Don’t skimp on this part, it’ll have more of an impact than you think.
Tip 4: Pick Words You’d Want People To Use When Talking About Your Business
Write down words or feelings that you’d like people to associate with your brand:
Choosing these adjectives and/or emotions will be a great way to narrow down the language and writing style that will reflect your brand.
Tip 5: Be Authentic | Be The You-est You Possible And People Will Come
I know this sounds corny and generic, but it’s so important. No matter what brand voice you choose, just make sure it’s authentic. People will sense when a company lacks authenticity, and they will avoid them like the plague. People are so sensitive to BS and can smell it a mile away.
Be yourself, because there are people out there who will love exactly who you are and what you have to offer.
I hope these quick tips will help you on your journey to finding your brand voice. Don’t stress about it- and definitely don’t let it be one of those things you ‘have to figure out’ before you start making moves in your business.
You’ll learn and evolve along the way, so just enjoy the adventure and you’ll find a brand voice that’ll have your ideal clients or customers flocking to you like crazy.