Content Writing is a very generalized term that covers several different facets, and client needs. Usually, the first thing people think about when they hear the words “Content Writing” is “Blogging”, and that is because blogging is an excellent way for companies and brands to engage with their audience, and drive traffic to their website.
Blogging is one of the most creative forms of Content Writing, as the personality of your writing has a wonderful chance to come through. Most clients that I have worked with want to achieve a very specific goal when they hire a writer for a blog: creating engaging, entertaining, and informative content (there are other aspects such as: SEO, but that’s for another post) that is meant to build trust with the reader and drive traffic to their business.
As a Content Writer, you will write blogs for companies across multiple industries, and they will all be seeking different types of content. Sometimes they’re trying to:
- Sell Their Specific Services
- Explain The Benefits Of Their Particular Craft
- Educate Readers on Topics Related To Their Brand
- Engage Readers With Entertaining Content
– And so much more! The one quality that they will consistently want is content that is friendly, engaging, and concise. If you’re looking for a few Blogging Tips to get you started, here are the most critical…
Grammar & Spelling: There Is Absolutely No Excuse
This might seem harsh (and obvious), but there’s nothing that could turn a potential client (or your reader) away from your content faster than if its difficult to read. This could be due to poor grammar and sentence structure, spelling errors, even a lack of “white space”. Having the ability to write content that is well-written, clear, and flows naturally is the bare minimum of what a client can expect of your work.
Disclaimer: Now, even if you’re a great writer, you can make mistakes (I certainly do). It’s very easy for your own writing to start to melt together, causing you to miss errors (especially the silliest ones that make you want to throw your laptop out the window).
Because of this, never be afraid to ask someone to read over your stuff! We’re all humans, and being humans means that you need help sometimes! Therefore, having other humans use their fresh eyes to just give your stuff a once (or twice) over is very helpful!
Clients are hiring you to make sure their content is effective, they don’t want to be worried that a writer is going to submit content that will require an entirely new layer of editing before publishing. Here are some tips if you want to improve your Grammar:
- READ: Learning from other successful writers is a fantastic way to not just train your technical writing skills, but learn to hear the “voice” of someone’s writing, and begin developing your own!
- USE PROGRAMS/ APPS: Personally, I haven’t used these, but I know that they’ve helped countless writers catch any writing mistakes or in-effective sentence structure.
- READ OUT-LOUD: When you’re proof-reading, read your work out-loud to yourself, this gives you a great opportunity to notice any clunky aspects of your writing.
- FIND A FRIEND: Ask for feedback from other people. There are plenty of groups on social media where you can submit your work for helpful critique. It might be intimidating (especially when you’re starting out), but this is a GREAT way of getting a solid foundation of what to work on.
Write Like You Talk: Marrying Personality & Professionalism
Let It Shine, Let It Shine
If you’re looking to write content professionally, then that usually means it’s because you enjoy it; and if you know that you enjoy it, that means that you’ve been doing it for at least a little while.
You will innately begin to develop your own writing voice. Your personality will begin to show through, and it will not only affect the types of words you use, but even the way you structure your work.
Your personality is a huge selling point with blog writing, because blogs should feel personal.
Readers should feel like a friend is speaking to them, not a cold corporate robot. No matter whether your client is a dog biscuit bakery, or an architectural firm, your goal should be the same: attract and keep your readers engaged with content that is not only professional, but personable.
The more you write, the more your voice will develop, and it will show through in your work. Harness and foster this in your writing, and don’t be afraid to get casual. Most of the time, unless the client specifies otherwise, that’s what will keep your readers and your clients engaged.
Don’t Lose Sight
As equally important as letting your personality shine in your blog writing, is making sure that the message is clear, and your reader never loses sight of the goal set by your client. There will always be a reason for the topic you’ll be writing, and you want to make sure that it is always concisely expressed.
Your post should always be about highlighting the message/service/product, and that can, often times, require research. You’ll always want to keep the writing friendly, but it should always be to the benefit of the content, itself. Use your personality to shape the way that the information is delivered, but make sure the reader knows exactly what they should be focusing on.
Write like someone is always watching. Make sure that you and your client know that your content can be viewed by grandma, and by a CEO of a large company. All with the goal in mind that, in spite of their unique perspectives, they will both be well-informed and clear on the intention of your post.
Certain topics and blogs might only be meant to appeal to a CEO or to someone’s grandma, but both ends of the spectrum should receive your highest quality work, and that means: clear, concise, and engaging.
Flexibility In Your Blog Writing
There are many successful content writers who believe that sticking to a particular niche is the best way to grow your career. There is plenty of evidence that this is true for many writers. Thus far, though, I have found the opposite to be true. One of the most enjoyable aspects of content writing to me, is learning about a variety of different subjects and niche.
To give you an idea, I’ve written content for industries ranging from architecture, technology, disposable plastic- even BDSM! I’ve found that I’m able to make myself a more well-rounded candidate (and keep myself engaged in my own writing), because I have the confidence in my ability to be flexible.
Not to mention, perhaps you might not know what writing niche you actually want to write for… You might need to experiment a bit before you find an industry or a style that speaks to you – so go ahead and dip your feet into a couple of different industries that interest you, and get an idea of where you want to go!
Researching is a fantastic way of not only ensuring your facts are correct, but also to get you inspired. You might have a topic that seems kind of boring on its face (like asphalt, for instance) but when you start to research it, you could find some weird or really intriguing fact that gets your juices flowing.
Using the asphalt as an example: it turns out that Asphalt was used as far back as the Babylonians to build their roads! That’s over 2,600 years ago! I don’t know about you, but I’m happier for knowing such an interesting bit of information about something I, otherwise, wouldn’t pay even 2% of my attention towards on a daily basis!
Definitely not what I was expecting to find when I was starting my research, but it helped me a lot as far as direction and engagement!
The Most Important Thing To Remember Is: Never Stop Writing…
You started getting interested in blog writing because it was something that brought you joy. Don’t even let that go.
The above list is just the basic of basics when it comes to content writing, but I hope that it has given you a bit of direction and confidence! I’m excited to be a part of your journey, and if this post has enthused you, then subscribe for email updates so that you never have to miss out!
Thanks for stopping by, and let’s chat again soon!